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At Fiona Hutton & Associates, Inc., we connect you to communications solutions. We are an independent, non-partisan, issues-focused public affairs firm representing corporate, non-profit, government, trade association and political clients involved in complex and often controversial policy issues, including energy, health care, scientific and medical research, land use, water, banking, agriculture and the environment and conservation.
Our firm has served a broad spectrum of high-profile clients, managing public perceptions in challenging business, regulatory, political and legislative environments. We have extensive experience in strategic communications, message development, media relations, coalition-building and outreach, issues and crisis management and ballot measure campaigns.
Since opening its doors nearly a decade ago, Fiona Hutton & Associates has quickly become recognized – and sought after – as one of California’s leading communications and public affairs consulting practices. Our firm is known for our creative strategies and planning, disciplined and tenacious implementation, our accountability to our clients and our unparalleled service. We are large enough to meet all your statewide public affairs needs – but just the right size to ensure your project will be a top priority. At Fiona Hutton & Associates, you can be assured our experienced senior principals will deliver the results you need, expect and should demand. |
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Message Development
As strategic advisors, we are strongly committed to fully understanding and engaging in our clients' business as well as their needs, audiences, issues and expectations. Every successful communications and public affairs program is predicated on creating effective, concise and targeted messaging. Often working in collaboration with public opinion research firms, we help our clients carefully capture and define core messages for key audiences, including the media, public officials and other constituencies and interest groups. |
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Media Relations
Fiona Hutton & Associates designs and implements proactive, client specific media relations programs by establishing productive, on-going relationships with the news media, managing challenging, controversial and crisis situations, leveraging issues and identities and, ultimately, achieving prominent placement in international, national and regional news outlets.
We believe that we best serve our clients’ needs by objectively evaluating an organization’s goals and associated news value, developing persuasive messaging, assisting and “coaching” executives and spokespeople to effectively communicate, and strategically disseminating the message to the appropriate news outlets.
Ms. Hutton has extensive experience with international, national, state and local news media, including print, television and radio reporters and editors, often serving as an official spokesperson on behalf of her clients. |
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Coalition Building, Ally Development & Outreach
The successful promotion, or defeat, of a project, program, policy or ballot initiative often requires engaging the public and core constituencies -- developing strong allies and ultimately mobilizing their support. By conducting intensive outreach programs to targeted stakeholder groups (such as regulatory bodies, environmental organizations, business and civic groups, industry associations, community-based and consumer organizations and elected officials), educating these groups and building strong coalitions, Fiona Hutton & Associates has been able to effectively generate and mobilize substantial opinion-leader and public support for corporate business strategies, organizational projects and statewide and regional political campaigns. |
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Crisis Management
Controversial litigation, corporate bankruptcies, job site accidents, angry activists and land-use disputes all require sound judgment, a cool head and a balanced and integrated approach within targeted audiences. Fiona Hutton & Associates has quickly and effectively managed a variety of crisis communications situations in the public and private sectors, including corporate bankruptcies and reorganizations, land-use and environmental challenges, corporate espionage and controversial international political/business partnerships. |
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Paid Media & Collateral Development
Fiona Hutton & Associates understands the power of the written word -- and a single image. We help clients to convey a message, build a brand and promote a product or project through both written and visual communication. Fiona Hutton & Associates has successfully supervised the development and production of company and organizational marketing and collateral materials, such as web sites, brochures, print and electronic advertising, videos, speeches, presentations, annual reports and other financial-related materials. |
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