The news media is a direct portal to the public and targeted audiences. And, it is operating on an endless and hypercompetitive 24-hour cycle. Understanding what drives news coverage and the pressures faced inside a newsroom is paramount.
FHA’s team of savvy media relations experts has a deep understanding of the ever-changing California and national media landscape, working extensively with online, print, television and radio journalists. Our mission and mandate is to develop effective narratives, anticipate coverage and identify opportunities to engage and drive our client’s story.